The platform is rolling out a updated setting that allows them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global rollout. This development comes amid a rise in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing channels on a competing service primarily display content made by AI. A considerable share of this content is considered low-quality AI content, a label for substandard, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we aim to give people the power to adjust the amount of that, based on their own choices,” stated a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its service identified as artificially created. Collectively, in excess of 100 million videos are added to the service daily, making AI-generated material a minor percentage of its total content library.
User Control Features
Users will be capable of decrease or raise the amount of artificial media they view by accessing the content preference feature in the app and picking “AI-generated content”. Additional categories that can already be controlled under the filter encompass news, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies oblige creators to tag “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will from now on attach an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This measure is designed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is also launching a two million dollar awareness program for professionals and organizations to produce informative material about using AI responsibly. This program will support educational bodies specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following controversy over intentions to make redundant hundreds of review team members in Britain. The company is set to cut hundreds of positions in its user protection division in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content reviewed by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is proving valuable work at speed.”
